We designed and created an application across both IOS and Android for LDN Muscle, the UK’s leading provider of online training guides. It was an overnight success and reached #1 in the Fitness Category of the App Store and #1 in the overall paid list; the first week alone saw the sale of more than 20,000 units.
LDN Muscle was created by 2 sets of brothers who developed the LDN Muscle brand via social media to attract new business and market their services. The app allows viewers to access over 40, easy to follow exercises in photo and HD video format that gave users precise guidance, as well as clean eating advice with a wide range of recipes. Users have the ability to view progression and are invited to take daily or weekly photographs of themselves that could either be kept for their own records or able to share.
Another built-in feature is the HIIT timer that allows users to time each exercise and session to ensure workouts are completed consistently. A scrolling calendar is included as part of the UI that permits valuable UX. The app holds the encompassing tools gym-users need and provides an interactive platform for users to continue and progress within their respective training programmes.